Being a Gemini, I have very contradicting stances on design. Half of me is all about design democracy, and the other half is enamored with luxury. For those that haven’t been exposed to Phillipe Starck’s early design manifesto, design democracy is the idea that everyone should be able to afford and be surrounded by good design. Luxury on the other hand is the opposite, it is exclusive, hard to find and is priced at a premium. Design democracy requires everyone is able to participate and product itself to become commonplace. Luxury, by definition, is not always a necessity, but it helps define the person that owns or uses it. Paradoxically, luxury items often become commoditized by knock-offs and demand – just look at Louis Vuitton handbags. As a designer, I want my designs to be special and last, be passed down and admired by all groups. I want them to be loved by those that own them and coveted by those that don’t. In the business world, we are directed to “design for the masses, not the classes”, so in my personal designs, I enjoy designing for the select few, I enjoy designing for luxury. In short, “I don’t want my products to fill your home; I want them to fill your heart.” (Is this cheesy enough for you, Brian?)
The group of icons called Totems really captures the idea of deep luxury. They are hand formed, gold plated, silver leafed, and embellished with high-end crystals, but most of all, they are there to motivate and make the user think. They are intended to question “how you can ‘package’ ideals or qualities.”
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©2010 Donald Corey