Recently, one of the real buzz phrases in product design has been “mass customization”. It sounds a bit like an oxymoron, doesn’t it? How can something be mass produced and custom made at the same time? One way is to create a product, for example a table, and allow the customer to specify the width or table top color. Yes, some of the tables may end up being the same, but there is an opportunity for the customer to influence the look, feel, or function by selecting premeditated (by you) design choices. By premeditating those choices, you ensure that they don’t require massive tooling or work flow changes, thereby allowing you to mass produce the product while offering the luxury of custom.
More advanced examples of this include creating molds that purposefully degrade so the part they produce change from part to part, meaning no two are the same. This can lead to some fairly random and intense product mutations. It requires a sophisticated design to plan for these variations so that the product is still useful and beneficial to the user while it morphs. One day I would love to try this technique–even if it is just a computer simulation–to see where a design might lead.
The Jasmine Table (shown below) was designed to offer a slightly less experimental form of mass customization. The simple choices include leg length, table width, and wood species. But, the kicker is that you can also choose the steel patterns that comprise the structure of the table (shown here as a jasmine plant pattern). Any pattern is valid as long as the connector tabs remain in the required location. If you like spiders, we can cut in steel webs and spider silhouettes. Bubble patterns, mums, you name it! This product can really take on your personality.
Torii gates, found in Japan, inspired this design. It recalls the overgrown entrance where a Jasmine vine has flourished on the entrance to a temple or sacred space. You could use it in a hall that separates public space from private to mark the transition from the public to the sacred world. The sophisticated materials balance the table’s simple shape. The feet are balanced on elegant points–similar to a ballerina–“lifting” up the visual mass of the table.
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As an added bonus, this table packs flat for efficient shipping and storage. Side note: it is very easy to assemble.
