Customer story: Cyncly’s Insight at Bellmont Cabinet Co.

In this customer story for Cyncly's Insight furniture manufacturing software, we utilize a growth marketing strategy to reuse footage taken on site to not only tell a complete customer story, but also to speak to individual features of the software that the sales teams can use to promote various modules of the software. To do this, we selected and arranged video footage to match the topics at hand as well as apply motion graphics to highlight moments in the story.

Full-length, main video

Footage credit: BB Focus Visuals

Short-form, feature-specific highlight videos

In the following two videos, we maximize the use of the footage taken on site to promote the Asset Management and RFID features of the Insight manufacturing software using motion graphics to highlight what features of these specific modules help the customer be more efficient in their manufacturing processes.

Social media

We created this teaser video using a snippet of the full video for use on social media with the intent to engage the user to click through to Cyncly’s website to watch the full story.