The Stress Beaters are a good example of what we call, “Oxymoronic Products”. These are products that in some way combine incongruous or contradictory; materials, meanings or ideals. Think of an ice cube in shape of flame or a candlestick holder made of ice. There is a nuance associated with these products that is not often immediately apparent. These products require the user to think about the actual product and reward this action by reaching the user on higher level. Building the connection the user and the product increases the likelihood of an affinity growing between these entities and enhancing the user’s experience. In this case, a symbol of aggression, anger, and physical confrontation- the brass knuckle- is modified by material choice and subtle shape changes to become a stress reducer.
MATERIAL: SILICON
LICENSED TO: FRED AND FRIENDS